---
title: "Paid Media Financial Model - Air Market"
description: "You need the arithmetic behind an advertising decision and you would rather not build a spreadsheet for it. This works out the cost and return figures, break-even points, margins and forecasts. Reach…"
canonical: "https://airmarket.ai/app/ads-math"
---

[Air Market](/) / [Marketing](/category/marketing) / Paid Media Financial Model

Skill by [Agrici.Daniel](/@agricidaniel)

# Paid Media Financial Model

Run the numbers before you commit the budget

## What this does

You need the arithmetic behind an advertising decision and you would rather not build a spreadsheet for it. This works out the cost and return figures, break-even points, margins and forecasts. Reach for it when someone asks what a campaign has to hit to be worth running.

### Top 3 things it does for you

- Work out break-even on a campaign
- Calculate CPA, ROAS or MER
- Forecast what a budget would return

## Information

**Paid Media Financial Model at a glance**

|  |  |
| --- | --- |
| Kind | Skill |
| Publisher | [Agrici.Daniel](/@agricidaniel) |
| Category | [Marketing](/category/marketing) |
| Works with | Agent Skills - an open standard supported by 40+ agents |
| Size | 1 KB |
| Licence | MIT |
| Repository | [AgriciDaniel/claude-ads](https://github.com/AgriciDaniel/claude-ads/tree/669c7608ecb50dd95c941a71fa3ca0a1c0e40512/skills/ads-math) |
| GitHub stars | 8,434 (as of Nov 2026) |

## Security report

**Verified.** AIR scanned this exact version of Paid Media Financial Model and flagged nothing. AIR's verdict: **safe**.

**What Paid Media Financial Model's check was run against**

|  |  |
| --- | --- |
| Commit | 669c7608ecb50dd95c941a71fa3ca0a1c0e40512 |
| Content hash | 7fe795ac3694670dfbbb04923c45862800ae9da4298cf96827884279438450b7 |
| Files read | [Browse the files at this exact commit](https://github.com/AgriciDaniel/claude-ads/blob/669c7608ecb50dd95c941a71fa3ca0a1c0e40512/skills/ads-math/SKILL.md) |

A scan is named by the exact content it read, not by a version number. A different version is a different artifact, and nothing here applies to a version AIR has not scanned.

[Read the full security report for Paid Media Financial Model](/security/ads-math)

## About Paid Media Financial Model

This calculates and models the numbers behind paid media: CPA, CPL, CPC, CPM, ROAS, MER, break-even targets, contribution margin, LTV:CAC and impression-share opportunity, along with budgets and forecasts.

It also covers experiment economics. Use it as a PPC calculator for break-even analysis, ROAS or CPA figures, budget forecasts, LTV:CAC, or MER.

## What's inside

- SKILL.md - instructions

## Questions

### Is Paid Media Financial Model safe to install?

AIR scanned this exact version of Paid Media Financial Model and flagged nothing. AIR's verdict: safe. The verdict is named by the content that was read, at commit 669c7608ecb5, so it cannot drift onto a version nobody scanned. The full report is at https://airmarket.ai/security/ads-math.

### How do I install Paid Media Financial Model?

Open https://airmarket.ai/app/ads-math on Air Market and use the install action: Air Market hands Claude a prompt naming this exact skill, and Claude sets it up. Source, pinned to the exact commit this listing describes: https://github.com/AgriciDaniel/claude-ads/tree/669c7608ecb50dd95c941a71fa3ca0a1c0e40512/skills/ads-math. Install from that link, not the branch.

## Related on Air Market

- [More Marketing listings](/category/marketing)
- [Everything by Agrici.Daniel](/@agricidaniel)

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Canonical URL: <https://airmarket.ai/app/ads-math>