---
title: "Paid Media Optimization - Air Market"
description: "You are spending money on ads and the numbers are going the wrong way, but it is not obvious which lever to pull. This looks at the evidence and your financial limits, then tells you what to change -…"
canonical: "https://airmarket.ai/app/ads-optimize"
---

[Air Market](/) / [Marketing](/category/marketing) / Paid Media Optimization

Skill by [Agrici.Daniel](/@agricidaniel)

# Paid Media Optimization

Turn ad account evidence into changes worth making

## What this does

You are spending money on ads and the numbers are going the wrong way, but it is not obvious which lever to pull. This looks at the evidence and your financial limits, then tells you what to change - bids, budgets, which ads to pause, which keywords to exclude. It can draft the changes for review, or apply them when you say so.

### Top 3 things it does for you

- Find out why my cost per acquisition is climbing
- Move budget toward what is working
- Pause or archive the ads that are not

## Information

**Paid Media Optimization at a glance**

|  |  |
| --- | --- |
| Kind | Skill |
| Publisher | [Agrici.Daniel](/@agricidaniel) |
| Category | [Marketing](/category/marketing) |
| Works with | Agent Skills - an open standard supported by 40+ agents |
| Size | 2 KB |
| Licence | MIT |
| Repository | [AgriciDaniel/claude-ads](https://github.com/AgriciDaniel/claude-ads/tree/669c7608ecb50dd95c941a71fa3ca0a1c0e40512/skills/ads-optimize) |
| GitHub stars | 8,434 (as of Nov 2026) |

## Security report

**Verified.** AIR scanned this exact version of Paid Media Optimization and flagged nothing. AIR's verdict: **safe**.

**What Paid Media Optimization's check was run against**

|  |  |
| --- | --- |
| Commit | 669c7608ecb50dd95c941a71fa3ca0a1c0e40512 |
| Content hash | 3de8c045e7e206af6fdf60653c30e23e94c58f8696cb68cc10e69d6e5db3a4ed |
| Files read | [Browse the files at this exact commit](https://github.com/AgriciDaniel/claude-ads/blob/669c7608ecb50dd95c941a71fa3ca0a1c0e40512/skills/ads-optimize/SKILL.md) |

A scan is named by the exact content it read, not by a version number. A different version is a different artifact, and nothing here applies to a version AIR has not scanned.

[Read the full security report for Paid Media Optimization](/security/ads-optimize)

## About Paid Media Optimization

This works on a paid-ad account that is already running and needs decisions: where the budget should go, what the bids should be, which campaigns or ads should stop, and which search terms and negative keywords need attention. It starts from evidence and your financial constraints rather than a general opinion about advertising.

The diagnosis and the change are separate steps. You can get the optimizations drafted for you to look at, or have them explicitly applied - and what can be applied at all depends on the adapters available for your account.

Reach for it when you are chasing a CPA or ROAS problem, reallocating budget, rotating creative, or handling requests to archive or delete campaigns. Experiments are part of the picture too, so a proposed change can be tested rather than assumed.

## What's inside

- SKILL.md - instructions

## Questions

### Is Paid Media Optimization safe to install?

AIR scanned this exact version of Paid Media Optimization and flagged nothing. AIR's verdict: safe. The verdict is named by the content that was read, at commit 669c7608ecb5, so it cannot drift onto a version nobody scanned. The full report is at https://airmarket.ai/security/ads-optimize.

### How do I install Paid Media Optimization?

Open https://airmarket.ai/app/ads-optimize on Air Market and use the install action: Air Market hands Claude a prompt naming this exact skill, and Claude sets it up. Source, pinned to the exact commit this listing describes: https://github.com/AgriciDaniel/claude-ads/tree/669c7608ecb50dd95c941a71fa3ca0a1c0e40512/skills/ads-optimize. Install from that link, not the branch.

## Related on Air Market

- [More Marketing listings](/category/marketing)
- [Everything by Agrici.Daniel](/@agricidaniel)

---

Canonical URL: <https://airmarket.ai/app/ads-optimize>