---
title: "Attribution - Air Market"
description: "You spend on several marketing channels and you cannot tell which ones are really bringing in customers. This walks you through the ways of assigning credit for a sale, what each way tells you and wh…"
canonical: "https://airmarket.ai/app/attribution"
---

[Air Market](/) / [Marketing](/category/marketing) / Attribution

Skill by [Corey Haines](/@coreyhaines31)

# Attribution

Find out which marketing actually brings in your paying customers

## What this does

You spend on several marketing channels and you cannot tell which ones are really bringing in customers. This walks you through the ways of assigning credit for a sale, what each way tells you and what it leaves out, and the tests that check whether a channel added anything at all. Reach for it when someone asks whether marketing is working and you want a real answer.

### Top 3 things it does for you

- Figure out which channels really drive conversions and revenue
- Choose an attribution model and understand what it is telling you
- Reconcile dashboards that give conflicting numbers

## Information

**Attribution at a glance**

|  |  |
| --- | --- |
| Kind | Skill |
| Publisher | [Corey Haines](/@coreyhaines31) |
| Category | [Marketing](/category/marketing) |
| Works with | Agent Skills - an open standard supported by 40+ agents |
| Version | 1.1.0 |
| Size | 71 KB |
| Licence | MIT |
| Repository | [coreyhaines31/marketingskills](https://github.com/coreyhaines31/marketingskills/tree/7868cb9251fad80a73d26e488a5ad5f6c4a9f335/skills/attribution) |
| GitHub stars | 45,436 (as of Nov 2026) |

## Security report

**Verified.** AIR scanned this exact version of Attribution and recorded 0 findings and 2 flagged items. AIR's verdict: **safe**.

**What Attribution's check was run against**

|  |  |
| --- | --- |
| Commit | 7868cb9251fad80a73d26e488a5ad5f6c4a9f335 |
| Content hash | 23b2963261b060d0c9bb9b876e0638bd53ca2afaaa2b087c46bbb81a62bfbaa2 |
| Files read | [Browse the files at this exact commit](https://github.com/coreyhaines31/marketingskills/blob/7868cb9251fad80a73d26e488a5ad5f6c4a9f335/skills/attribution/SKILL.md) |

A scan is named by the exact content it read, not by a version number. A different version is a different artifact, and nothing here applies to a version AIR has not scanned.

[Read the full security report for Attribution](/security/attribution)

## About Attribution

This is for the question behind 'is marketing working': which marketing is actually driving conversions and revenue. It covers choosing an attribution model and interpreting what it tells you, from first-touch versus last-touch to multi-touch, along with the bigger-picture methods such as media mix models, incrementality, geo lift and holdout tests.

It also steps in when your numbers fight each other: Google or Meta report one thing, your analytics reports another, and nobody can say what your real customer acquisition cost is. Here it helps you reconcile the conflicting numbers across tools and pin down the real figure.

Not everything shows up in tracked clicks, so it handles the messier sources too: self-reported attribution, 'how did you hear about us' answers, dark social, and closing the identify gap.

And if you want to build the measurement rather than buy it, it can help you instrument attribution yourself: stitch bookings to their source, capture attribution from scheduling tools like SavvyCal or Calendly, track conversions on a third-party domain, or run first-party, self-hosted attribution. Event tracking setup and UTMs, ad-platform pixels, pipeline and CRM revenue reporting, and AI-search attribution are covered by other skills.

## What's inside

- SKILL.md - instructions
- evals/evals.json - data
- references/attribution-models.md - reference
- references/by-business-type.md - reference
- references/first-party-tracking.md - reference
- references/measurement-paradigms.md - reference

## Questions

### Is Attribution safe to install?

AIR scanned this exact version of Attribution and recorded 0 findings and 2 flagged items. AIR's verdict: safe. The verdict is named by the content that was read, at commit 7868cb9251fa, so it cannot drift onto a version nobody scanned. The full report is at https://airmarket.ai/security/attribution.

### How do I install Attribution?

Open https://airmarket.ai/app/attribution on Air Market and use the install action: Air Market hands Claude a prompt naming this exact skill, and Claude sets it up. Source, pinned to the exact commit this listing describes: https://github.com/coreyhaines31/marketingskills/tree/7868cb9251fad80a73d26e488a5ad5f6c4a9f335/skills/attribution. Install from that link, not the branch.

## Related on Air Market

- [More Marketing listings](/category/marketing)
- [Everything by Corey Haines](/@coreyhaines31)

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Canonical URL: <https://airmarket.ai/app/attribution>