---
title: "Competitor & Alternative Pages - Air Market"
description: "You sell something other companies also sell, and buyers often search those names side by side before picking. This skill writes the pages they find: your product framed as an alternative to another…"
canonical: "https://airmarket.ai/app/competitors"
---

[Air Market](/) / [Marketing](/category/marketing) / Competitor & Alternative Pages

Skill by [Corey Haines](/@coreyhaines31)

# Competitor & Alternative Pages

When your buyers are choosing between you and a rival

## What this does

You sell something other companies also sell, and buyers often search those names side by side before picking. This skill writes the pages they find: your product framed as an alternative to another one, or put head to head with a rival. Reach for it any time someone asks how you compare to a competitor.

### Top 3 things it does for you

- Write an alternatives page for my product
- Build a versus page against a named competitor
- Show how we compare to X on a landing page

## Information

**Competitor & Alternative Pages at a glance**

|  |  |
| --- | --- |
| Kind | Skill |
| Publisher | [Corey Haines](/@coreyhaines31) |
| Category | [Marketing](/category/marketing) |
| Works with | Agent Skills - an open standard supported by 40+ agents |
| Version | 2.0.1 |
| Size | 28 KB |
| Licence | MIT |
| Repository | [coreyhaines31/marketingskills](https://github.com/coreyhaines31/marketingskills/tree/5139746081be40a975316a0a11d8bcf61fae8fe4/skills/competitors) |
| GitHub stars | 45,436 (as of Nov 2026) |
| Installs | 87,104, counted by skills.sh (Nov 2026) |

## Security report

**Verified.** AIR scanned this exact version of Competitor & Alternative Pages and flagged nothing. AIR's verdict: **safe**.

**What Competitor & Alternative Pages's check was run against**

|  |  |
| --- | --- |
| Commit | 5139746081be40a975316a0a11d8bcf61fae8fe4 |
| Content hash | 577fb222103279ffa28ce222d92c6d9501226038f46b4c944cec241438c65ea4 |
| Files read | [Browse the files at this exact commit](https://github.com/coreyhaines31/marketingskills/blob/5139746081be40a975316a0a11d8bcf61fae8fe4/skills/competitors/SKILL.md) |

A scan is named by the exact content it read, not by a version number. A different version is a different artifact, and nothing here applies to a version AIR has not scanned.

[Read the full security report for Competitor & Alternative Pages](/security/competitors)

## About Competitor & Alternative Pages

This skill creates the pages a business needs when its product competes directly with others: alternative pages, versus pages, comparison pages, and competitive landing pages. The aim is content that serves both search traffic and sales enablement.

It covers the standard shapes this kind of content takes: your product as a single alternative to one rival, your product among many alternatives, a direct you-versus-them matchup, and a matchup between two competitors. Requests like 'product A vs product B', 'how do we compare to X', or a competitor teardown all belong here, along with anything else that positions your product against competitors.

One boundary: when the job is competitor material written specifically for the sales team, a separate skill called sales-enablement is the better fit. Everything else about going up against rivals belongs here.

## What's inside

- SKILL.md - instructions
- evals/evals.json - data
- references/content-architecture.md - reference
- references/templates.md - reference

## Questions

### Is Competitor & Alternative Pages safe to install?

AIR scanned this exact version of Competitor & Alternative Pages and flagged nothing. AIR's verdict: safe. The verdict is named by the content that was read, at commit 5139746081be, so it cannot drift onto a version nobody scanned. The full report is at https://airmarket.ai/security/competitors.

### How do I install Competitor & Alternative Pages?

Open https://airmarket.ai/app/competitors on Air Market and use the install action: Air Market hands Claude a prompt naming this exact skill, and Claude sets it up. Source, pinned to the exact commit this listing describes: https://github.com/coreyhaines31/marketingskills/tree/5139746081be40a975316a0a11d8bcf61fae8fe4/skills/competitors. Install from that link, not the branch.

## Related on Air Market

- [More Marketing listings](/category/marketing)
- [Everything by Corey Haines](/@coreyhaines31)

---

Canonical URL: <https://airmarket.ai/app/competitors>