---
title: "Word-of-Mouth & Virality Framework - Air Market"
description: "You made something good and nobody is telling anyone about it. This uses the STEPPS framework to look at why people share things: status, reminders in daily life, feelings, visibility, usefulness, an…"
canonical: "https://airmarket.ai/app/contagious"
---

[Air Market](/) / [Marketing](/category/marketing) / Word-of-Mouth & Virality Framework

Skill by [wondelai](/@wondelai)

# Word-of-Mouth & Virality Framework

Work out why nobody is passing this on

## What this does

You made something good and nobody is telling anyone about it. This uses the STEPPS framework to look at why people share things: status, reminders in daily life, feelings, visibility, usefulness, and stories. Reach for it when designing something meant to spread through peer recommendation rather than paid reach.

### Top 3 things it does for you

- Figure out why nobody is sharing it
- Design a feature people would pass along
- Build a referral worth using

## Information

**Word-of-Mouth & Virality Framework at a glance**

|  |  |
| --- | --- |
| Kind | Skill |
| Publisher | [wondelai](/@wondelai) |
| Category | [Marketing](/category/marketing) |
| Works with | Agent Skills - an open standard supported by 40+ agents |
| Version | 1.4.0 |
| Size | 147 KB |
| Licence | MIT |
| Repository | [wondelai/skills](https://github.com/wondelai/skills/tree/326b3801223ad277ae7082ff85435ba1d36e1903/contagious) |
| GitHub stars | 2,004 (as of Nov 2026) |
| Installs | 5,656, counted by skills.sh (Nov 2026) |

## Security report

**Verified.** AIR scanned this exact version of Word-of-Mouth & Virality Framework and flagged nothing. AIR's verdict: **safe**.

**What Word-of-Mouth & Virality Framework's check was run against**

|  |  |
| --- | --- |
| Commit | 326b3801223ad277ae7082ff85435ba1d36e1903 |
| Content hash | 1e2783adee5da9ea73c5f4d12f9446144fbb80f64ad8c7c2047d73811490e294 |
| Files read | [Browse the files at this exact commit](https://github.com/wondelai/skills/blob/326b3801223ad277ae7082ff85435ba1d36e1903/contagious/SKILL.md) |

A scan is named by the exact content it read, not by a version number. A different version is a different artifact, and nothing here applies to a version AIR has not scanned.

[Read the full security report for Word-of-Mouth & Virality Framework](/security/contagious)

## About Word-of-Mouth & Virality Framework

Engineers word-of-mouth and virality using the STEPPS framework: Social Currency, Triggers, Emotion, Public, Practical Value, and Stories. It covers environmental triggers and high-arousal emotional content.

Reach for it when designing shareable features, crafting social campaigns, building a referral program, or working out why nobody is sharing what you made and how to make it spread.

For sticky messaging, see made-to-stick; for persuasion tactics, influence-psychology.

## What's inside

- SKILL.md - instructions
- references/case-studies.md - reference
- references/emotion.md - reference
- references/practical-value.md - reference
- references/public-visibility.md - reference
- references/social-currency.md - reference
- references/stories-trojan-horse.md - reference
- references/triggers.md - reference
- references/viral-content-patterns.md - reference
- references/word-of-mouth.md - reference

## Questions

### Is Word-of-Mouth & Virality Framework safe to install?

AIR scanned this exact version of Word-of-Mouth & Virality Framework and flagged nothing. AIR's verdict: safe. The verdict is named by the content that was read, at commit 326b3801223a, so it cannot drift onto a version nobody scanned. The full report is at https://airmarket.ai/security/contagious.

### How do I install Word-of-Mouth & Virality Framework?

Open https://airmarket.ai/app/contagious on Air Market and use the install action: Air Market hands Claude a prompt naming this exact skill, and Claude sets it up. Source, pinned to the exact commit this listing describes: https://github.com/wondelai/skills/tree/326b3801223ad277ae7082ff85435ba1d36e1903/contagious. Install from that link, not the branch.

## Related on Air Market

- [More Marketing listings](/category/marketing)
- [Everything by wondelai](/@wondelai)

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Canonical URL: <https://airmarket.ai/app/contagious>