---
title: "Content Creation Skill - Air Market"
description: "You have to publish something and each place wants it a different way. This drafts marketing writing - blog posts, social, newsletters, landing pages, press releases, case studies - formatted for the…"
canonical: "https://airmarket.ai/app/content-creation"
---

[Air Market](/) / [Marketing](/category/marketing) / Content Creation Skill

Skill by [Anthropic](/@anthropics)

# Content Creation Skill

Marketing copy that already fits where it's going

## What this does

You have to publish something and each place wants it a different way. This drafts marketing writing - blog posts, social, newsletters, landing pages, press releases, case studies - formatted for the channel it's going to. Reach for it when you know what you want to say but not how it should look on the page.

### Top 3 things it does for you

- Draft a blog post or newsletter
- Write social posts for a launch
- Get a few headline options to choose from

## Information

**Content Creation Skill at a glance**

|  |  |
| --- | --- |
| Kind | Skill |
| Publisher | [Anthropic](/@anthropics) |
| Category | [Marketing](/category/marketing) |
| Works with | Agent Skills - an open standard supported by 40+ agents |
| Size | 9 KB |
| Licence | _Not recorded_ |
| Repository | [anthropics/knowledge-work-plugins](https://github.com/anthropics/knowledge-work-plugins/tree/9789ea78ad66e395a9c709146cacecdc14ce2abf/marketing/skills/content-creation) |
| GitHub stars | 23,642 (as of Nov 2026) |
| Installs | 5,128, counted by skills.sh (Nov 2026) |

## Security report

**Verified.** AIR scanned this exact version of Content Creation Skill and flagged nothing. AIR's verdict: **safe**.

**What Content Creation Skill's check was run against**

|  |  |
| --- | --- |
| Commit | 9789ea78ad66e395a9c709146cacecdc14ce2abf |
| Content hash | 0cbf3114d64aa9673574c2542361ff9f235582aec3ce3d89c2c0dda14dd10190 |
| Files read | [Browse the files at this exact commit](https://github.com/anthropics/knowledge-work-plugins/blob/9789ea78ad66e395a9c709146cacecdc14ce2abf/marketing/skills/content-creation/SKILL.md) |

A scan is named by the exact content it read, not by a version number. A different version is a different artifact, and nothing here applies to a version AIR has not scanned.

[Read the full security report for Content Creation Skill](/security/content-creation)

## About Content Creation Skill

Covers marketing writing across the channels a team actually publishes on: blog posts, social media, email newsletters, landing pages, press releases, and case studies.

Beyond the body copy, it handles the parts that usually get fiddled with last - channel-specific formatting, copy written with search in mind, headline options, and calls to action.

## What's inside

- SKILL.md - instructions

## Questions

### Is Content Creation Skill safe to install?

AIR scanned this exact version of Content Creation Skill and flagged nothing. AIR's verdict: safe. The verdict is named by the content that was read, at commit 9789ea78ad66, so it cannot drift onto a version nobody scanned. The full report is at https://airmarket.ai/security/content-creation.

### How do I install Content Creation Skill?

Open https://airmarket.ai/app/content-creation on Air Market and use the install action: Air Market hands Claude a prompt naming this exact skill, and Claude sets it up. Source, pinned to the exact commit this listing describes: https://github.com/anthropics/knowledge-work-plugins/tree/9789ea78ad66e395a9c709146cacecdc14ce2abf/marketing/skills/content-creation. Install from that link, not the branch.

## Related on Air Market

- [More Marketing listings](/category/marketing)
- [Everything by Anthropic](/@anthropics)

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Canonical URL: <https://airmarket.ai/app/content-creation>