---
title: "Content Strategy - Air Market"
description: "You're staring at the month ahead wondering what to post about and what to promote. This reads your sales records from PayPal and QuickBooks, works out what's moving and what isn't, accounts for the…"
canonical: "https://airmarket.ai/app/content-strategy"
---

[Air Market](/) / [Marketing](/category/marketing) / Content Strategy

Skill by [Anthropic](/@anthropics)

# Content Strategy

Decide what to promote next month using what actually sold

## What this does

You're staring at the month ahead wondering what to post about and what to promote. This reads your sales records from PayPal and QuickBooks, works out what's moving and what isn't, accounts for the time of year, and hands you a short list of what to push. It gives you the decisions, not the posts themselves.

### Top 3 things it does for you

- Find out what's selling and what isn't
- Get a plan for what to push this month
- Decide which offers to run and which to hold

## Information

**Content Strategy at a glance**

|  |  |
| --- | --- |
| Kind | Skill |
| Publisher | [Anthropic](/@anthropics) |
| Category | [Marketing](/category/marketing) |
| Works with | Agent Skills - an open standard supported by 40+ agents |
| Size | 14 KB |
| Licence | Apache-2.0 |
| Repository | [anthropics/knowledge-work-plugins](https://github.com/anthropics/knowledge-work-plugins/tree/a0fda662dd52f2704c43a57ea38ff7de647b013f/small-business/skills/content-strategy) |
| GitHub stars | 23,642 (as of Nov 2026) |
| Installs | 1,898, counted by skills.sh (Nov 2026) |

## Security report

**Verified.** AIR scanned this exact version of Content Strategy and flagged nothing. AIR's verdict: **safe**.

**What Content Strategy's check was run against**

|  |  |
| --- | --- |
| Commit | a0fda662dd52f2704c43a57ea38ff7de647b013f |
| Content hash | c84aa50b73edc3e463cc63f874313330feb3a42e69bbae26da32c375e6efcde1 |
| Files read | [Browse the files at this exact commit](https://github.com/anthropics/knowledge-work-plugins/blob/a0fda662dd52f2704c43a57ea38ff7de647b013f/small-business/skills/content-strategy/SKILL.md) |

A scan is named by the exact content it read, not by a version number. A different version is a different artifact, and nothing here applies to a version AIR has not scanned.

[Read the full security report for Content Strategy](/security/content-strategy)

## About Content Strategy

Pulls sales data from PayPal and QuickBooks to separate top performers from slow movers, then layers in seasonality to produce a prioritized content brief for the month ahead: what to push, what offers to run, and what to hold.

The output is strategic only. It does not build calendars or produce the assets themselves - it tells you what to make and promote, and leaves the making to you.

Ask what to post, what's selling, what to promote this month, or for a content plan.

## What's inside

- SKILL.md - instructions
- reference/examples/retail-boutique-example.md - reference
- reference/gotchas.md - reference
- reference/square-integration.md - reference

## Questions

### Is Content Strategy safe to install?

AIR scanned this exact version of Content Strategy and flagged nothing. AIR's verdict: safe. The verdict is named by the content that was read, at commit a0fda662dd52, so it cannot drift onto a version nobody scanned. The full report is at https://airmarket.ai/security/content-strategy.

### How do I install Content Strategy?

Open https://airmarket.ai/app/content-strategy on Air Market and use the install action: Air Market hands Claude a prompt naming this exact skill, and Claude sets it up. Source, pinned to the exact commit this listing describes: https://github.com/anthropics/knowledge-work-plugins/tree/a0fda662dd52f2704c43a57ea38ff7de647b013f/small-business/skills/content-strategy. Install from that link, not the branch.

## Related on Air Market

- [More Marketing listings](/category/marketing)
- [Everything by Anthropic](/@anthropics)

---

Canonical URL: <https://airmarket.ai/app/content-strategy>