---
title: "Copywriting - Air Market"
description: "You are staring at a page and the text is weak, or blank. This writes and rewrites the words on marketing pages so they persuade. Reach for it for homepages, landing, pricing, feature, about and prod…"
canonical: "https://airmarket.ai/app/copywriting"
---

[Air Market](/) / [Marketing](/category/marketing) / Copywriting

Skill by [Corey Haines](/@coreyhaines31)

# Copywriting

When the words on your page are not doing the persuading

## What this does

You are staring at a page and the text is weak, or blank. This writes and rewrites the words on marketing pages so they persuade. Reach for it for homepages, landing, pricing, feature, about and product pages - anywhere website text has to convince someone.

### Top 3 things it does for you

- Write copy for a landing page
- Sharpen a headline or a call to action
- Rewrite a hero section that falls flat

## Information

**Copywriting at a glance**

|  |  |
| --- | --- |
| Kind | Skill |
| Publisher | [Corey Haines](/@coreyhaines31) |
| Category | [Marketing](/category/marketing) |
| Works with | Agent Skills - an open standard supported by 40+ agents |
| Version | 2.0.1 |
| Size | 29 KB |
| Licence | MIT |
| Repository | [coreyhaines31/marketingskills](https://github.com/coreyhaines31/marketingskills/tree/8bfcdffb655f16e713940cd04fb08891899c47db/skills/copywriting) |
| GitHub stars | 45,436 (as of Nov 2026) |
| Installs | 251,758, counted by skills.sh (Nov 2026) |

## Security report

**Verified.** AIR scanned this exact version of Copywriting and recorded 0 findings and 2 flagged items. AIR's verdict: **safe**.

**What Copywriting's check was run against**

|  |  |
| --- | --- |
| Commit | 8bfcdffb655f16e713940cd04fb08891899c47db |
| Content hash | eea7585f84a7dee68f76c945bce3ebe2473c118df9e5cc1d1bbba6863e19747e |
| Files read | [Browse the files at this exact commit](https://github.com/coreyhaines31/marketingskills/blob/8bfcdffb655f16e713940cd04fb08891899c47db/skills/copywriting/SKILL.md) |

A scan is named by the exact content it read, not by a version number. A different version is a different artifact, and nothing here applies to a version AIR has not scanned.

[Read the full security report for Copywriting](/security/copywriting)

## About Copywriting

For writing, rewriting or improving marketing copy on any page: homepage, landing pages, pricing pages, feature pages, about pages and product pages.

It covers the pieces that make up that copy - headlines, subheadlines, hero sections, above-the-fold text, calls to action, value propositions and taglines - and applies whenever website text needs to persuade or convert.

Neighbouring work lives elsewhere: email copy, popup copy, editing existing copy, and the offer underneath the copy such as bonuses, guarantees and value framing.

## What's inside

- SKILL.md - instructions
- evals/evals.json - data
- references/copy-frameworks.md - reference
- references/natural-transitions.md - reference

## Questions

### Is Copywriting safe to install?

AIR scanned this exact version of Copywriting and recorded 0 findings and 2 flagged items. AIR's verdict: safe. The verdict is named by the content that was read, at commit 8bfcdffb655f, so it cannot drift onto a version nobody scanned. The full report is at https://airmarket.ai/security/copywriting.

### How do I install Copywriting?

Open https://airmarket.ai/app/copywriting on Air Market and use the install action: Air Market hands Claude a prompt naming this exact skill, and Claude sets it up. Source, pinned to the exact commit this listing describes: https://github.com/coreyhaines31/marketingskills/tree/8bfcdffb655f16e713940cd04fb08891899c47db/skills/copywriting. Install from that link, not the branch.

## Related on Air Market

- [More Marketing listings](/category/marketing)
- [Everything by Corey Haines](/@coreyhaines31)

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Canonical URL: <https://airmarket.ai/app/copywriting>