---
title: "Conversion Rate Optimization (CRO) - Air Market"
description: "People reach your page or fill in your form and then leave without doing the thing you wanted. This takes that page, tells you what's stopping visitors from acting, and helps you improve it so more o…"
canonical: "https://airmarket.ai/app/cro"
---

[Air Market](/) / [Marketing](/category/marketing) / Conversion Rate Optimization (CRO)

Skill by [Corey Haines](/@coreyhaines31)

# Conversion Rate Optimization (CRO)

For pages and forms that get visits but not results

## What this does

People reach your page or fill in your form and then leave without doing the thing you wanted. This takes that page, tells you what's stopping visitors from acting, and helps you improve it so more of them convert. Reach for it whenever a homepage, landing page, pricing page, or form feels like it isn't working, even if all you can say is that nobody's taking the next step.

### Top 3 things it does for you

- Improve a landing page or homepage that isn't converting
- Fix a lead capture or contact form people keep abandoning
- Rework a pricing or feature page to lift its conversion rate

## Information

**Conversion Rate Optimization (CRO) at a glance**

|  |  |
| --- | --- |
| Kind | Skill |
| Publisher | [Corey Haines](/@coreyhaines31) |
| Category | [Marketing](/category/marketing) |
| Works with | Agent Skills - an open standard supported by 40+ agents |
| Version | 2.0.0 |
| Size | 31 KB |
| Licence | MIT |
| Repository | [coreyhaines31/marketingskills](https://github.com/coreyhaines31/marketingskills/tree/bd8eb1a0e5a82379537298c0570e85279ca27337/skills/cro) |
| GitHub stars | 45,436 (as of Nov 2026) |
| Installs | 101,474, counted by skills.sh (Nov 2026) |

## Security report

**Verified.** AIR scanned this exact version of Conversion Rate Optimization (CRO) and flagged nothing. AIR's verdict: **safe**.

**What Conversion Rate Optimization (CRO)'s check was run against**

|  |  |
| --- | --- |
| Commit | bd8eb1a0e5a82379537298c0570e85279ca27337 |
| Content hash | 62e260503fc4210dcfb7457cd9408a4f98db1464c913065858c2d7aa49b65e3b |
| Files read | [Browse the files at this exact commit](https://github.com/coreyhaines31/marketingskills/blob/bd8eb1a0e5a82379537298c0570e85279ca27337/skills/cro/SKILL.md) |

A scan is named by the exact content it read, not by a version number. A different version is a different artifact, and nothing here applies to a version AIR has not scanned.

[Read the full security report for Conversion Rate Optimization (CRO)](/security/cro)

## About Conversion Rate Optimization (CRO)

You have a marketing page that people visit but don't act on: a homepage, a landing page, a pricing page, a feature page, or a form meant to capture leads or handle contact. This works on exactly that problem, helping you improve the page so more of your visitors convert.

Reach for it the moment something feels off: form abandonment is up, nobody's converting, the conversion rate is low, or the page just needs work. You don't need special vocabulary to use it; saying a page isn't converting or asking why it isn't working is enough to start. Sharing a link and asking for feedback counts too.

If what you want to improve is a signup or registration flow, activation after someone has signed up, or popups and modals, those belong to other skills in the same collection.

## What's inside

- SKILL.md - instructions
- evals/evals.json - data
- references/experiments.md - reference
- references/form.md - reference

## Questions

### Is Conversion Rate Optimization (CRO) safe to install?

AIR scanned this exact version of Conversion Rate Optimization (CRO) and flagged nothing. AIR's verdict: safe. The verdict is named by the content that was read, at commit bd8eb1a0e5a8, so it cannot drift onto a version nobody scanned. The full report is at https://airmarket.ai/security/cro.

### How do I install Conversion Rate Optimization (CRO)?

Open https://airmarket.ai/app/cro on Air Market and use the install action: Air Market hands Claude a prompt naming this exact skill, and Claude sets it up. Source, pinned to the exact commit this listing describes: https://github.com/coreyhaines31/marketingskills/tree/bd8eb1a0e5a82379537298c0570e85279ca27337/skills/cro. Install from that link, not the branch.

## Related on Air Market

- [More Marketing listings](/category/marketing)
- [Everything by Corey Haines](/@coreyhaines31)

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Canonical URL: <https://airmarket.ai/app/cro>