---
title: "Empathy Map - Air Market"
description: "You have learned things about the people who use your product, and now the rest of the team needs to see it too. This lays out one user or group across four simple views: what they say, what they thi…"
canonical: "https://airmarket.ai/app/empathy-map"
---

[Air Market](/) / [Design](/category/design) / Empathy Map

Skill by [MC Dean](/@owl-listener)

# Empathy Map

Get one user's world onto a single shared page

## What this does

You have learned things about the people who use your product, and now the rest of the team needs to see it too. This lays out one user or group across four simple views: what they say, what they think, what they do, how they feel. Reach for it when you want to pass on that understanding fast rather than write a long report.

### Top 3 things it does for you

- Capture what a user says, thinks, does and feels
- Share what you learned about a user quickly
- Focus on one segment at a time

## Information

**Empathy Map at a glance**

|  |  |
| --- | --- |
| Kind | Skill |
| Publisher | [MC Dean](/@owl-listener) |
| Category | [Design](/category/design) |
| Works with | Agent Skills - an open standard supported by 40+ agents |
| Size | 2 KB |
| Licence | MIT |
| Repository | [Owl-Listener/designer-skills](https://github.com/Owl-Listener/designer-skills/tree/20e34c4a587e5eb09fcdf8351fa97b3ad761b31e/design-research/skills/empathy-map) |
| GitHub stars | 2,144 (as of Nov 2026) |

## Security report

**Verified.** AIR scanned this exact version of Empathy Map and flagged nothing. AIR's verdict: **safe**.

**What Empathy Map's check was run against**

|  |  |
| --- | --- |
| Commit | 20e34c4a587e5eb09fcdf8351fa97b3ad761b31e |
| Content hash | abc850d22adba27d90ccf8c055cbb779e035bbe1ae7c14c65505d5e8be52b06d |
| Files read | [Browse the files at this exact commit](https://github.com/Owl-Listener/designer-skills/blob/20e34c4a587e5eb09fcdf8351fa97b3ad761b31e/design-research/skills/empathy-map/SKILL.md) |

A scan is named by the exact content it read, not by a version number. A different version is a different artifact, and nothing here applies to a version AIR has not scanned.

[Read the full security report for Empathy Map](/security/empathy-map)

## About Empathy Map

This builds a Says, Thinks, Does, Feels map for a single user or segment.

Use it when you need to share user understanding quickly. If you want a composite archetype with goals and behaviours instead, it points to user-persona; for themes that run across sessions, it points to affinity-diagram.

## What's inside

- SKILL.md - instructions

## Questions

### Is Empathy Map safe to install?

AIR scanned this exact version of Empathy Map and flagged nothing. AIR's verdict: safe. The verdict is named by the content that was read, at commit 20e34c4a587e, so it cannot drift onto a version nobody scanned. The full report is at https://airmarket.ai/security/empathy-map.

### How do I install Empathy Map?

Open https://airmarket.ai/app/empathy-map on Air Market and use the install action: Air Market hands Claude a prompt naming this exact skill, and Claude sets it up. Source, pinned to the exact commit this listing describes: https://github.com/Owl-Listener/designer-skills/tree/20e34c4a587e5eb09fcdf8351fa97b3ad761b31e/design-research/skills/empathy-map. Install from that link, not the branch.

## Related on Air Market

- [More Design listings](/category/design)
- [Everything by MC Dean](/@owl-listener)

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Canonical URL: <https://airmarket.ai/app/empathy-map>