---
title: "Hook Model Framework - Air Market"
description: "People try your product and then drift away. This uses a four-part loop - something prompts them, they do a small thing, they get a reward that varies, and they put a little of themselves in - to des…"
canonical: "https://airmarket.ai/app/hooked-ux"
---

[Air Market](/) / [Design](/category/design) / Hook Model Framework

Skill by [wondelai](/@wondelai)

# Hook Model Framework

People sign up, use it once, and never come back

## What this does

People try your product and then drift away. This uses a four-part loop - something prompts them, they do a small thing, they get a reward that varies, and they put a little of themselves in - to design a reason to come back. It also asks where the line is between engaging and manipulative.

### Top 3 things it does for you

- Work out why users stop after signup
- Design a re-engagement or notification strategy
- Build streaks and progress that keep people returning

## Information

**Hook Model Framework at a glance**

|  |  |
| --- | --- |
| Kind | Skill |
| Publisher | [wondelai](/@wondelai) |
| Category | [Design](/category/design) |
| Works with | Agent Skills - an open standard supported by 40+ agents |
| Version | 1.5.1 |
| Size | 72 KB |
| Licence | MIT |
| Repository | [wondelai/skills](https://github.com/wondelai/skills/tree/326b3801223ad277ae7082ff85435ba1d36e1903/hooked-ux) |
| GitHub stars | 2,004 (as of Nov 2026) |
| Installs | 6,623, counted by skills.sh (Nov 2026) |

## Security report

**Verified.** AIR scanned this exact version of Hook Model Framework and flagged nothing. AIR's verdict: **safe**.

**What Hook Model Framework's check was run against**

|  |  |
| --- | --- |
| Commit | 326b3801223ad277ae7082ff85435ba1d36e1903 |
| Content hash | 101bb4bb7a80aace55e41c56988b68b881c319bccfa9f01f74cffd392146498e |
| Files read | [Browse the files at this exact commit](https://github.com/wondelai/skills/blob/326b3801223ad277ae7082ff85435ba1d36e1903/hooked-ux/SKILL.md) |

A scan is named by the exact content it read, not by a version number. A different version is a different artifact, and nothing here applies to a version AIR has not scanned.

[Read the full security report for Hook Model Framework](/security/hooked-ux)

## About Hook Model Framework

This designs habit-forming product loops using the Hook Model: Trigger, Action, Variable Reward, and Investment. It covers ethics evaluation, including the manipulation matrix, and onboarding built for habits.

It fits the situation where users are not coming back, or where you are designing notification and re-engagement strategies, building streaks or progress systems, or analyzing why users stop after signup.

For friction reduction and B=MAP, see improve-retention. For viral sharing, see contagious.

## What's inside

- SKILL.md - instructions
- references/case-studies.md - reference
- references/ethical-boundaries.md - reference
- references/habit-testing.md - reference
- references/neuroscience-foundations.md - reference
- references/product-applications.md - reference
- references/rewards.md - reference
- references/triggers.md - reference

## Questions

### Is Hook Model Framework safe to install?

AIR scanned this exact version of Hook Model Framework and flagged nothing. AIR's verdict: safe. The verdict is named by the content that was read, at commit 326b3801223a, so it cannot drift onto a version nobody scanned. The full report is at https://airmarket.ai/security/hooked-ux.

### How do I install Hook Model Framework?

Open https://airmarket.ai/app/hooked-ux on Air Market and use the install action: Air Market hands Claude a prompt naming this exact skill, and Claude sets it up. Source, pinned to the exact commit this listing describes: https://github.com/wondelai/skills/tree/326b3801223ad277ae7082ff85435ba1d36e1903/hooked-ux. Install from that link, not the branch.

## Related on Air Market

- [More Design listings](/category/design)
- [Everything by wondelai](/@wondelai)

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Canonical URL: <https://airmarket.ai/app/hooked-ux>