---
title: "Launch Strategy - Air Market"
description: "You have built something and the release date is getting close, and you are not sure what needs to happen between now and then. This skill helps you plan that stretch: what kind of launch to run, wha…"
canonical: "https://airmarket.ai/app/launch"
---

[Air Market](/) / [Marketing](/category/marketing) / Launch Strategy

Skill by [Corey Haines](/@coreyhaines31)

# Launch Strategy

You built it, now work out how to tell everyone

## What this does

You have built something and the release date is getting close, and you are not sure what needs to happen between now and then. This skill helps you plan that stretch: what kind of launch to run, what to announce, and in what order. Reach for it whenever you are about to put something out into the world and want a plan instead of a panic.

### Top 3 things it does for you

- Plan a product launch or feature announcement
- Put together a go-to-market plan for a release
- Work through a launch checklist before the big day

## Information

**Launch Strategy at a glance**

|  |  |
| --- | --- |
| Kind | Skill |
| Publisher | [Corey Haines](/@coreyhaines31) |
| Category | [Marketing](/category/marketing) |
| Works with | Agent Skills - an open standard supported by 40+ agents |
| Version | 2.0.1 |
| Size | 19 KB |
| Licence | MIT |
| Repository | [coreyhaines31/marketingskills](https://github.com/coreyhaines31/marketingskills/tree/8bfcdffb655f16e713940cd04fb08891899c47db/skills/launch) |
| GitHub stars | 45,436 (as of Nov 2026) |
| Installs | 87,052, counted by skills.sh (Nov 2026) |

## Security report

**Verified.** AIR scanned this exact version of Launch Strategy and flagged nothing. AIR's verdict: **safe**.

**What Launch Strategy's check was run against**

|  |  |
| --- | --- |
| Commit | 8bfcdffb655f16e713940cd04fb08891899c47db |
| Content hash | 5c5b1e27ec5ce2199ff4f5e6497e565c69f7c1dc6578f9cd59de42f025e19f9a |
| Files read | [Browse the files at this exact commit](https://github.com/coreyhaines31/marketingskills/blob/8bfcdffb655f16e713940cd04fb08891899c47db/skills/launch/SKILL.md) |

A scan is named by the exact content it read, not by a version number. A different version is a different artifact, and nothing here applies to a version AIR has not scanned.

[Read the full security report for Launch Strategy](/security/launch)

## About Launch Strategy

Something you built is nearly ready, and the questions pile up faster than the answers: when to announce it, where, how loud, and in what form. This skill is for exactly that stretch. It helps you plan a product launch, a feature announcement, or a whole release strategy, whether the moment calls for Product Hunt fanfare or a quieter beta behind a waitlist.

It suits anyone preparing to release something publicly, whether that is a brand-new product or an update to one people already use. Ask it for a go-to-market plan, or just for a launch checklist to work through, and get it done before the date instead of improvising on the day.

The scope stops where the launch ends. Ongoing marketing afterward belongs to a different skill, and so does shaping the offer itself: bonuses, guarantees, scarcity, naming. This one is about the run-up and the day itself: settling the approach and having the checklist ready when it counts.

## What's inside

- SKILL.md - instructions
- evals/evals.json - data

## Questions

### Is Launch Strategy safe to install?

AIR scanned this exact version of Launch Strategy and flagged nothing. AIR's verdict: safe. The verdict is named by the content that was read, at commit 8bfcdffb655f, so it cannot drift onto a version nobody scanned. The full report is at https://airmarket.ai/security/launch.

### How do I install Launch Strategy?

Open https://airmarket.ai/app/launch on Air Market and use the install action: Air Market hands Claude a prompt naming this exact skill, and Claude sets it up. Source, pinned to the exact commit this listing describes: https://github.com/coreyhaines31/marketingskills/tree/8bfcdffb655f16e713940cd04fb08891899c47db/skills/launch. Install from that link, not the branch.

## Related on Air Market

- [More Marketing listings](/category/marketing)
- [Everything by Corey Haines](/@coreyhaines31)

---

Canonical URL: <https://airmarket.ai/app/launch>