---
title: "Offer Design - Air Market"
description: "You sell a service, course, coaching or a high-ticket product, and people are not saying yes. This helps you design or improve the offer itself: how the value is framed, what bonuses come with it, th…"
canonical: "https://airmarket.ai/app/offers"
---

[Air Market](/) / [Sales](/category/sales) / Offer Design

Skill by [Corey Haines](/@coreyhaines31)

# Offer Design

Shape what you sell into an offer people want to buy

## What this does

You sell a service, course, coaching or a high-ticket product, and people are not saying yes. This helps you design or improve the offer itself: how the value is framed, what bonuses come with it, the guarantee, urgency, the name and how people pay.

### Top 3 things it does for you

- Build an offer for my service or course
- Design a guarantee that lowers the buyer's risk
- Name my offer

## Information

**Offer Design at a glance**

|  |  |
| --- | --- |
| Kind | Skill |
| Publisher | [Corey Haines](/@coreyhaines31) |
| Category | [Sales](/category/sales) |
| Works with | Agent Skills - an open standard supported by 40+ agents |
| Version | 1.0.0 |
| Size | 68 KB |
| Licence | MIT |
| Repository | [coreyhaines31/marketingskills](https://github.com/coreyhaines31/marketingskills/tree/8bfcdffb655f16e713940cd04fb08891899c47db/skills/offers) |
| GitHub stars | 45,436 (as of Nov 2026) |
| Installs | 66,583, counted by skills.sh (Nov 2026) |

## Security report

**Verified.** AIR scanned this exact version of Offer Design and flagged nothing. AIR's verdict: **safe**.

**What Offer Design's check was run against**

|  |  |
| --- | --- |
| Commit | 8bfcdffb655f16e713940cd04fb08891899c47db |
| Content hash | 2462f0b763d9ae37fa9e7fd9923a25154d37c51409a5f92a72fa33700343aa61 |
| Files read | [Browse the files at this exact commit](https://github.com/coreyhaines31/marketingskills/blob/8bfcdffb655f16e713940cd04fb08891899c47db/skills/offers/SKILL.md) |

A scan is named by the exact content it read, not by a version number. A different version is a different artifact, and nothing here applies to a version AIR has not scanned.

[Read the full security report for Offer Design](/security/offers)

## About Offer Design

Helps you design, build or improve an offer, the thing you actually sell.

It covers value framing, bonus stacking, guarantee design and risk reversal, scarcity and urgency, naming, payment structure, down-sells and upsell offers, and why an offer is not converting.

It is best for services, agencies, courses, coaching, info products, high-ticket B2B and direct-response. For pure self-serve SaaS, start with pricing. Price level belongs to pricing, the page that presents the offer to copywriting, the launch to launch, and sales collateral to sales-enablement.

## What's inside

- SKILL.md - instructions
- references/bonus-stacking.md - reference
- references/examples.md - reference
- references/guarantee-design.md - reference
- references/offer-anatomy.md - reference
- references/offer-formats.md - reference
- references/scarcity-urgency.md - reference
- references/value-equation.md - reference

## Questions

### Is Offer Design safe to install?

AIR scanned this exact version of Offer Design and flagged nothing. AIR's verdict: safe. The verdict is named by the content that was read, at commit 8bfcdffb655f, so it cannot drift onto a version nobody scanned. The full report is at https://airmarket.ai/security/offers.

### How do I install Offer Design?

Open https://airmarket.ai/app/offers on Air Market and use the install action: Air Market hands Claude a prompt naming this exact skill, and Claude sets it up. Source, pinned to the exact commit this listing describes: https://github.com/coreyhaines31/marketingskills/tree/8bfcdffb655f16e713940cd04fb08891899c47db/skills/offers. Install from that link, not the branch.

## Related on Air Market

- [More Sales listings](/category/sales)
- [Everything by Corey Haines](/@coreyhaines31)

---

Canonical URL: <https://airmarket.ai/app/offers>