---
title: "Positioning & Messaging - Air Market"
description: "Everyone on the team describes the product differently and nobody outside quite gets it. This works through positioning and messaging with you: who it is for, what makes it different, and the words t…"
canonical: "https://airmarket.ai/app/positioning-messaging"
---

[Air Market](/) / [Marketing](/category/marketing) / Positioning & Messaging

Skill by [Refound](/@refoundai)

# Positioning & Messaging

Say what your product is in words people actually get

## What this does

Everyone on the team describes the product differently and nobody outside quite gets it. This works through positioning and messaging with you: who it is for, what makes it different, and the words to use. Reach for it before a launch, or any time you catch yourself struggling to explain what you built.

### Top 3 things it does for you

- Explain what the product does in one sentence
- Find what sets you apart from the competition
- Write copy for a launch

## Information

**Positioning & Messaging at a glance**

|  |  |
| --- | --- |
| Kind | Skill |
| Publisher | [Refound](/@refoundai) |
| Category | [Marketing](/category/marketing) |
| Works with | Agent Skills - an open standard supported by 40+ agents |
| Size | 77 KB |
| Licence | MIT |
| Repository | [refoundai/lenny-skills](https://github.com/refoundai/lenny-skills/tree/280a57aa42fed3b6f35f51f0d9e71013b4c8ae74/skills/positioning-messaging) |
| GitHub stars | 1,265 (as of Nov 2026) |

## Security report

**Verified.** AIR scanned this exact version of Positioning & Messaging and flagged nothing. AIR's verdict: **safe**.

**What Positioning & Messaging's check was run against**

|  |  |
| --- | --- |
| Commit | 280a57aa42fed3b6f35f51f0d9e71013b4c8ae74 |
| Content hash | e0afe9a72448140ff755ab8a1231a9a9b83b162afad22ffd209318e71414506d |
| Files read | [Browse the files at this exact commit](https://github.com/refoundai/lenny-skills/blob/280a57aa42fed3b6f35f51f0d9e71013b4c8ae74/skills/positioning-messaging/SKILL.md) |

A scan is named by the exact content it read, not by a version number. A different version is a different artifact, and nothing here applies to a version AIR has not scanned.

[Read the full security report for Positioning & Messaging](/security/positioning-messaging)

## About Positioning & Messaging

This helps you craft product positioning and messaging: the value proposition, the tagline, and the copy that carries them.

Reach for it when you are launching a product, working out how you differ from competitors, writing marketing copy, or stuck trying to explain what your product does.

## What's inside

- SKILL.md - instructions
- references/guest-insights.md - reference

## Questions

### Is Positioning & Messaging safe to install?

AIR scanned this exact version of Positioning & Messaging and flagged nothing. AIR's verdict: safe. The verdict is named by the content that was read, at commit 280a57aa42fe, so it cannot drift onto a version nobody scanned. The full report is at https://airmarket.ai/security/positioning-messaging.

### How do I install Positioning & Messaging?

Open https://airmarket.ai/app/positioning-messaging on Air Market and use the install action: Air Market hands Claude a prompt naming this exact skill, and Claude sets it up. Source, pinned to the exact commit this listing describes: https://github.com/refoundai/lenny-skills/tree/280a57aa42fed3b6f35f51f0d9e71013b4c8ae74/skills/positioning-messaging. Install from that link, not the branch.

## Related on Air Market

- [More Marketing listings](/category/marketing)
- [Everything by Refound](/@refoundai)

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Canonical URL: <https://airmarket.ai/app/positioning-messaging>