---
title: "Server-Side Conversion Tracking - Air Market"
description: "Your ad dashboards show fewer purchases than your order system does, because browsers, blockers and phone settings drop the tracking. This sets up reporting that happens on your server instead, so th…"
canonical: "https://airmarket.ai/app/server-side-conversion-tracking"
---

[Air Market](/) / [Marketing](/category/marketing) / Server-Side Conversion Tracking

Skill by [GitHub](/@github)

# Server-Side Conversion Tracking

When your ad platforms report fewer sales than you actually made

## What this does

Your ad dashboards show fewer purchases than your order system does, because browsers, blockers and phone settings drop the tracking. This sets up reporting that happens on your server instead, so the sales you actually made get counted. Reach for it when the numbers stopped matching or your ad performance dropped after a tracking change.

### Top 3 things it does for you

- Fix purchases that the ad platforms are under-reporting
- Set up server-side tracking for our conversions
- Work out why platform numbers do not match real orders

## Information

**Server-Side Conversion Tracking at a glance**

|  |  |
| --- | --- |
| Kind | Skill |
| Publisher | [GitHub](/@github) |
| Category | [Marketing](/category/marketing) |
| Works with | Agent Skills - an open standard supported by 40+ agents |
| Size | 8 KB |
| Licence | MIT |
| Repository | [github/awesome-copilot](https://github.com/github/awesome-copilot/tree/eff54d5c893fc193f97c76944b97cc9e6e8f8781/skills/server-side-conversion-tracking) |
| GitHub stars | 38,187 (as of Nov 2026) |
| Installs | 21, counted by skills.sh (Nov 2026) |

## Security report

**Verified.** AIR scanned this exact version of Server-Side Conversion Tracking and flagged nothing. AIR's verdict: **safe**.

**What Server-Side Conversion Tracking's check was run against**

|  |  |
| --- | --- |
| Commit | eff54d5c893fc193f97c76944b97cc9e6e8f8781 |
| Content hash | 8494c783891dfd190afe371dc68be7e7447362b75c76f043bc4400f93cef75de |
| Files read | [Browse the files at this exact commit](https://github.com/github/awesome-copilot/blob/eff54d5c893fc193f97c76944b97cc9e6e8f8781/skills/server-side-conversion-tracking/SKILL.md) |

A scan is named by the exact content it read, not by a version number. A different version is a different artifact, and nothing here applies to a version AIR has not scanned.

[Read the full security report for Server-Side Conversion Tracking](/security/server-side-conversion-tracking)

## About Server-Side Conversion Tracking

This sets up server-side conversion tracking so purchases are reported accurately to Facebook, TikTok, Google and Bing, despite iOS restrictions, ad blockers and cookie loss.

Reach for it when conversions are under-reported, or when the purchases a platform reports do not match your real orders. It also covers questions about the Conversions API, Events API, offline conversions and click id passthrough for fbclid, ttclid, gclid and msclkid.

It applies as well when ad optimization has degraded after something changed in your tracking.

## What's inside

- SKILL.md - instructions

## Questions

### Is Server-Side Conversion Tracking safe to install?

AIR scanned this exact version of Server-Side Conversion Tracking and flagged nothing. AIR's verdict: safe. The verdict is named by the content that was read, at commit eff54d5c893f, so it cannot drift onto a version nobody scanned. The full report is at https://airmarket.ai/security/server-side-conversion-tracking.

### How do I install Server-Side Conversion Tracking?

Open https://airmarket.ai/app/server-side-conversion-tracking on Air Market and use the install action: Air Market hands Claude a prompt naming this exact skill, and Claude sets it up. Source, pinned to the exact commit this listing describes: https://github.com/github/awesome-copilot/tree/eff54d5c893fc193f97c76944b97cc9e6e8f8781/skills/server-side-conversion-tracking. Install from that link, not the branch.

## Related on Air Market

- [More Marketing listings](/category/marketing)
- [Everything by GitHub](/@github)

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Canonical URL: <https://airmarket.ai/app/server-side-conversion-tracking>