---
title: "Value Proposition Statements - Air Market"
description: "You already have a value proposition, and now marketing, sales and onboarding each need their own wording of it. This takes what you have and produces statements for each of those uses. Reach for it…"
canonical: "https://airmarket.ai/app/value-prop-statements"
---

[Air Market](/) / [Marketing](/category/marketing) / Value Proposition Statements

Skill by [Pawel Huryn](/@phuryn)

# Value Proposition Statements

One value proposition, worded for the people who have to sell it

## What this does

You already have a value proposition, and now marketing, sales and onboarding each need their own wording of it. This takes what you have and produces statements for each of those uses. Reach for it when the same idea has to be said in three different places without drifting apart.

### Top 3 things it does for you

- Turn a value proposition into marketing copy
- Write the sales messaging for a product
- Craft the lines people see during onboarding

## Information

**Value Proposition Statements at a glance**

|  |  |
| --- | --- |
| Kind | Skill |
| Publisher | [Pawel Huryn](/@phuryn) |
| Category | [Marketing](/category/marketing) |
| Works with | Agent Skills - an open standard supported by 40+ agents |
| Size | 3 KB |
| Licence | MIT |
| Repository | [phuryn/pm-skills](https://github.com/phuryn/pm-skills/tree/020ee82501d9c09f9b989517c4cf9641bad057ff/pm-marketing-growth/skills/value-prop-statements) |
| GitHub stars | 25,589 (as of Nov 2026) |
| Installs | 2,922, counted by skills.sh (Nov 2026) |

## Security report

**Verified.** AIR scanned this exact version of Value Proposition Statements and flagged nothing. AIR's verdict: **safe**.

**What Value Proposition Statements's check was run against**

|  |  |
| --- | --- |
| Commit | 020ee82501d9c09f9b989517c4cf9641bad057ff |
| Content hash | 41d4b9e52ce6478ec464afcc454f3fd85349d699c37775a5f65e300f42a4af8f |
| Files read | [Browse the files at this exact commit](https://github.com/phuryn/pm-skills/blob/020ee82501d9c09f9b989517c4cf9641bad057ff/pm-marketing-growth/skills/value-prop-statements/SKILL.md) |

A scan is named by the exact content it read, not by a version number. A different version is a different artifact, and nothing here applies to a version AIR has not scanned.

[Read the full security report for Value Proposition Statements](/security/value-prop-statements)

## About Value Proposition Statements

Generates value proposition statements for marketing, sales and onboarding, starting from value propositions you already have.

Use it when writing marketing copy, creating sales messaging, or crafting onboarding messages.

## What's inside

- SKILL.md - instructions

## Questions

### Is Value Proposition Statements safe to install?

AIR scanned this exact version of Value Proposition Statements and flagged nothing. AIR's verdict: safe. The verdict is named by the content that was read, at commit 020ee82501d9, so it cannot drift onto a version nobody scanned. The full report is at https://airmarket.ai/security/value-prop-statements.

### How do I install Value Proposition Statements?

Open https://airmarket.ai/app/value-prop-statements on Air Market and use the install action: Air Market hands Claude a prompt naming this exact skill, and Claude sets it up. Source, pinned to the exact commit this listing describes: https://github.com/phuryn/pm-skills/tree/020ee82501d9c09f9b989517c4cf9641bad057ff/pm-marketing-growth/skills/value-prop-statements. Install from that link, not the branch.

## Related on Air Market

- [More Marketing listings](/category/marketing)
- [Everything by Pawel Huryn](/@phuryn)

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Canonical URL: <https://airmarket.ai/app/value-prop-statements>