---
title: "Value Proposition - Air Market"
description: "You cannot explain, in a way that convinces anyone, why a customer would choose your product. This walks through six parts: who they are, why they care, what things are like before, how it works, wha…"
canonical: "https://airmarket.ai/app/value-proposition"
---

[Air Market](/) / [Marketing](/category/marketing) / Value Proposition

Skill by [Pawel Huryn](/@phuryn)

# Value Proposition

Say why someone should pick you over what they use today

## What this does

You cannot explain, in a way that convinces anyone, why a customer would choose your product. This walks through six parts: who they are, why they care, what things are like before, how it works, what things are like after, and what else they could use instead. Reach for it when you need that answer written down.

### Top 3 things it does for you

- Work out who the product is for and why
- Describe life before and after using it
- Look honestly at what the alternatives are

## Information

**Value Proposition at a glance**

|  |  |
| --- | --- |
| Kind | Skill |
| Publisher | [Pawel Huryn](/@phuryn) |
| Category | [Marketing](/category/marketing) |
| Works with | Agent Skills - an open standard supported by 40+ agents |
| Size | 6 KB |
| Licence | MIT |
| Repository | [phuryn/pm-skills](https://github.com/phuryn/pm-skills/tree/020ee82501d9c09f9b989517c4cf9641bad057ff/pm-product-strategy/skills/value-proposition) |
| GitHub stars | 25,589 (as of Nov 2026) |
| Installs | 3,307, counted by skills.sh (Nov 2026) |

## Security report

**Verified.** AIR scanned this exact version of Value Proposition and flagged nothing. AIR's verdict: **safe**.

**What Value Proposition's check was run against**

|  |  |
| --- | --- |
| Commit | 020ee82501d9c09f9b989517c4cf9641bad057ff |
| Content hash | 4ce8eafd63910f9f7d1f629deacbb7e16fdaba5dc2a6d9fedb5022ee4d0ad50f |
| Files read | [Browse the files at this exact commit](https://github.com/phuryn/pm-skills/blob/020ee82501d9c09f9b989517c4cf9641bad057ff/pm-product-strategy/skills/value-proposition/SKILL.md) |

A scan is named by the exact content it read, not by a version number. A different version is a different artifact, and nothing here applies to a version AIR has not scanned.

[Read the full security report for Value Proposition](/security/value-proposition)

## About Value Proposition

Designs a detailed value proposition using a six-part jobs-to-be-done template: Who, Why, What before, How, What after, and Alternatives.

Use it when creating a value proposition, analyzing how customer value is delivered, or articulating why customers should choose your product.

## What's inside

- SKILL.md - instructions

## Questions

### Is Value Proposition safe to install?

AIR scanned this exact version of Value Proposition and flagged nothing. AIR's verdict: safe. The verdict is named by the content that was read, at commit 020ee82501d9, so it cannot drift onto a version nobody scanned. The full report is at https://airmarket.ai/security/value-proposition.

### How do I install Value Proposition?

Open https://airmarket.ai/app/value-proposition on Air Market and use the install action: Air Market hands Claude a prompt naming this exact skill, and Claude sets it up. Source, pinned to the exact commit this listing describes: https://github.com/phuryn/pm-skills/tree/020ee82501d9c09f9b989517c4cf9641bad057ff/pm-product-strategy/skills/value-proposition. Install from that link, not the branch.

## Related on Air Market

- [More Marketing listings](/category/marketing)
- [Everything by Pawel Huryn](/@phuryn)

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Canonical URL: <https://airmarket.ai/app/value-proposition>